It is a very competitive industry. In fact, insurance is one of the most competitive industries online as it is one of those ‘evergreen’ niches which is always going to have people willing to purchase. After all, if people do not purchase insurance they will be unable to drive their car. In my opinion, if you want to succeed in the online cheapest car insurance business then you need to come up with a unique angle for your company. For example, most companies offer car insurance. This is brilliant. It is going to make a lot of money. However, unless you have the marketing skills of a god or find a really good untapped niche you will find it difficult to be competitive.
Therefore you might want to become dedicated van insurance brokers. There are a lot of buyers in that niche, but it is going to be a lot easier to target. I am sure that you will be able to come up with your own niche if you did want to offer car insurance, but what is the point in putting in the extra effort if you don’t have to? Sadly, I cannot give you advice on the type of niche that you can enter here. This is going to be a personal decision and will involve a lot of research for you. However, I am going to give you a breakdown here. Your main aim is not to sell ‘car insurance’. That is far too competitive. Thankfully for you there are plenty of ways that you break down car insurance into smaller markets. Take these ideas for example:
(1) Car insurance for the over 50’s
(2) Van insurance for small businesses in local area
(3) Car insurance best quote for new drivers
I am sure you get the idea. Basically, you want to make the market that you target as specialist as possible. Honestly, there is a lot of money to be made out there. You just need to find the right niche to enter into. Now that is out of the way, how are you actually going to get insurance to sell? Well, in my opinion there are two different ways that you can go about this. Each of them has its own positive points and also its own negatives:
STARTING AN ONLINE MOTOR INSURANCE QUOTES BUSINESS!
Starting an online motor insurance quotes business could be one of the best decisions that you have ever made. There are so many people out there who want a fantastic deal on their car insurance and thus get an online auto quote. After all, this is one of the best ways to get a brilliant deal. If you can get your site up and running and sell an insurance policy a few times a day you could make a lot of money without too much effort. On this page I want to give you an overview of how you can start your own online auto quote business.
When it comes to starting a business online you need to establish your niche. As you can probably tell from numerous television adverts, or even a quick Google search, there are a number of companies out there that already offer cheap insurance for cars.
(a) Make contacts with a number of insurance companies and become a dedicated broker for them. If you do this then you are going to make a considerable amount of commission on a sale.
This is fantastic! However, it is going to take you time to forge connections with some of the best companies out there. In addition to this you need to remember that when people are online to search for a car insurance best quote they want choice.
If you are a broker for just a couple of firms then you may find it very difficult to offer the choice people want. However, if you niche yourself out well you may actually end up making more money. You just need connections with the right companies!
b) When people are searching for car cheap insurance quotes they normally head to websites where they can get a number of quotes from some of the biggest companies online. You could jump on this bandwagon. There are plenty of companies that offer ‘insurance calculators’ that also have an affiliate scheme. Your goal will be to drive people to purchasing quotes directly through these websites. The benefit here is that it is incredibly easy to make sales as people will be purchasing through a site that they trust. The downside is that the commission is a lot lower than if you went with the first option. In the end however the amount of sales you make will even itself out.
Regardless of the option you opt for though you are still going to need to have a website. After all, how can you make money online if you do not have a website? Thankfully it is not that difficult to get set up. All you need is a web host. You can then have a company design a site for you (or you can design it for yourself)and you are good to go! You won’t start making sales like that though. You are also going to need to market yourself. This is probably one of the most difficult parts of having an online business. If you do not get the marketing right then you will find that it is very difficult to make any sales. These are some of the best methods for marketing online:
(a) Search Engine Optimization: It doesn’t matter what type of company you are, a good proportion of your traffic will come through the search engines. You therefore need to get to the top of them. This is where SEO comes into play. There are plenty of guides online for carrying out SEO.
(b) Social Media Marketing: Here you will be getting people discussing you through social media websites such as Facebook and Twitter.
(c) Having high quality articles about insurance on your website. This serves two purposes. Firstly it will give you a nice boost in the search engines, secondly it will help build your reputation as a trustworthy source.
(d) Email marketing: If you get people to sign up to your mailing list you can send periodic reminders about purchasing insurance. This is a surprisingly effective way of marketing.
This is a very brief guide to creating an insurance business online. If you follow the three steps though, you will find it easy:
(a) Identify the niche that you want to operate in. Car insurance is not good enough. It needs to be broken down even further.
(b) Choose how you want to sell insurance
(c) Market yourself.
If you get all of these strategies right then you will find that it is delightfully simple to start up an online motor insurance quotes business.